Tuesday, October 29, 2013
On Tuesday, October 29, an article in the Daily Press titled "Burger king thinking 'impactful' ", explained that Burger King is not going to put introduce as many seasonal menu items in order to improve the speed of service as well as profits. They will stock new and interesting food items, such as a bacon sundae, but not as many as usual. I think this is a good idea for Burger King because they can make more profit, and satisfy customers at the same time. Though there are not as many new food items, the items seem very attention grabbing, like bacon sundae. Like we learned about in class, fast food hamburgers are an oligopoly, because a few companies own almost all of the percentage of the market. If Burger King offers these cool menu items, its competitors may need to rack their brains and find some new ideas as well.
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This is good in a sense of competition. It brings new and unique items to the menu. And as you said it is a Oligopoly, so the other competitors will have to keep up.
ReplyDeleteI don't know if bacon sundae is really going to be McDonald's downfall haha. It will take many factors and changes for Burger King to advance further.
ReplyDeleteBurger King got smart. This is a good idea, but they need to do more. Burger King will have to sell a lot of really good unusual things to catch up with McDonald's and Chick-fil-A. This is a good start though.
ReplyDeletebacon sunday... now that is what i call creativity
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