Thursday, December 12, 2013
I read an article in the December 12 Daily Press by Sandra Pendicini titled "Restaurants Change Their Tunes." It explained that chains such as Olive Garden and Red Lobster fell that a good way to make more money is to update their soundtrack. Olive Garden used to play songs by people like Frank Sinatra, but now he is heard less often and artists like Adele are being played more. The sales managers at these restaurants think that by playing new music will attract younger customers, and change the atmosphere of the place, which might people want to stay longer and spend more money. I think that this is a good marketing strategy, yet I think Olive Garden should probably keep Itialian music more often than not because it might add to the theme of the restaurant. I also disagree with Sonny's BBQ because they have decided to play less country music. A BBQ restaurant in the South should definitely play country music to add to the atmosphere. In class, maybe Pete and Joe's or Weserville family restaurant could learn a lesson from this.
Thursday, December 5, 2013
On Sunday, December First, Daily Press had an article by Geoff Williams titled "Bracing For the High Price of Teen Drivers." It explained that a new driver is very expensive for a teen's parents. Insurance companies will raise the insurance rate when you add your child to your policy. A girl in Alexandria, VA received her driver's license, and since than has gotten into two accidents. The insurance company quickly cancelled her family's policy. The average premium increase in the nation after adding a 16 to 19 year old driver to the policy is 84 percent. Insurance rates are raised higher if a male is added. I think this is hard financially on parents of teenage drivers. I do not think this is unfair, however. Teen drivers are more likely to get into a wreck because they are new to the skill. Insurance companies will lose a lot of money if they have to pay the cost of the wrecks a new driver will get in. However, I also think these increased insurance rates will affect the economy because it may discourage the parents of wanting their teen to drive. This would mean less people buying cars as well as gasoline. Already, the majority of teens do not want to drive because it is too expensive for them anyway. With an increase in insurance rates, though, new drivers are more expensive to themselves as well as their parents.
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