Thursday, December 12, 2013

I read an article in the December 12 Daily Press by Sandra Pendicini titled "Restaurants Change Their Tunes."  It explained that chains such as Olive Garden and Red Lobster fell that a good way to make more money is to update their soundtrack.  Olive Garden used to play songs by people like Frank Sinatra, but now he is heard less often and artists like Adele are being played more.  The sales managers at these restaurants think that by playing new music will attract younger customers, and change the atmosphere of the place, which might people want to stay longer and spend more money.  I think that this is a good marketing strategy, yet I think Olive Garden should probably keep Itialian music more often than not because it might add to the theme of the restaurant.  I also disagree with Sonny's BBQ because they have decided to play less country music.  A BBQ restaurant in the South should definitely play country music to add to the atmosphere.  In class, maybe Pete and Joe's or Weserville family restaurant could learn a lesson from this.

4 comments:

  1. Good idea. Some Italian tunes could add to the experience at Pete and Joe's. I agree that restaurants should keep to there theme with their music. Though I'm glad to read that people are accomodating for the next generation.

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  2. I agree, this does seem like a good marketing strategy.

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  3. They should do a one month experiment and compare sales results using pop music versus their traditional music.

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  4. Sounds like a awesome strategy for marketing.

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